Ignite offer £40,000 for 5% of ordinary share equity in your company. Of this investment, they charge a fee of £15,000 for your time which means that your net investment is £25,000 (GBP).
In addition to this funding, they expect companies to contribute a further 1% ordinary share equity to a shared pool that we call The Founders Cooperative. This pool is made up of the Ignite team, and every other company we invest in and work with. Through this mechanism, everyone has a small vested interest in helping everyone else succeed.
The total equity you will give over to work with Ignite is 6%.