Eden Ventures

Eden was established by serial entrepreneurs and retains its operational focus and empathy. They are SE based and looking in the main for big opportunities where they can deploy up to £6m per company. Whilst they quote starting investments as low as £200k, this is rare. They look for business-tested founders with deep sector experience.

Tech (particular focus on the big data analytics, cloud computing, digital media, enterprise software, fintech, internet, mobile, retail technologies, social media and telecommunications software sectors)

“At Eden, we address the funding gap between business angels and later stage venture capitalists, providing investment appropriate for the needs of an investee company and its stage of development. As a seed investor we are prepared to ‘take the early risk’ but we also have enough capacity in our funds to support our companies to significant exits.”

The main attributes Eden Ventures look for in a prospective investment are:

  • A significant market opportunity
  • A strong team with deep domain knowledge and real tenacity
  • Intellectual property that creates barriers to entry
  • International vision and ambition

Internal investment committee

Example companies

Aframe is a powerful cloud platform for collecting, managing and storing professional video.

Why they invested

“The cloud is re-defining how companies go about their business across all sectors and the video production business is particularly ripe for change. Now, with Aframe, it is beginning to happen.” – Mark Farmer, Partner, Eden Ventures.


Borro’s unique lending platform allows individuals, entrepreneurs and business owners to use luxury assets – fine art, antiques, jewellery, luxury watches, fine wine, prestige and classic cars – as collateral for loans

Why they invested

Borro is a fast-growing company solving an enormous problem – trusted, immediate and convenient access to cash for consumers and business owners whose financial alternatives have been negatively impacted by the lending credit crunch.


Truphone was the first company to bring internet telephony (VoIP) to the mass mobile phone market, enabling users to make free and low-cost calls via Wi-Fi and the internet.

Why they invested

Truphone has the potential to fundamentally change the economics of mobile communications and providing revolutionary new services to mobiles, increasing the base of handsets it supports and launching the Truphone service across the globe. This will create a worldwide Mobile Internet Network Operator providing a critical mass of customers with a free/low-cost alternative to conventional cellular network service providers.