Eden was established by serial entrepreneurs and retains its operational focus and empathy. They are SE based and looking in the main for big opportunities where they can deploy up to £6m per company. Whilst they quote starting investments as low as £200k, this is rare. They look for business-tested founders with deep sector experience.
Example companies
Aframe is a powerful cloud platform for collecting, managing and storing professional video.
Why they invested
“The cloud is re-defining how companies go about their business across all sectors and the video production business is particularly ripe for change. Now, with Aframe, it is beginning to happen.” – Mark Farmer, Partner, Eden Ventures.
Borro
Borro’s unique lending platform allows individuals, entrepreneurs and business owners to use luxury assets – fine art, antiques, jewellery, luxury watches, fine wine, prestige and classic cars – as collateral for loans
Why they invested
Borro is a fast-growing company solving an enormous problem – trusted, immediate and convenient access to cash for consumers and business owners whose financial alternatives have been negatively impacted by the lending credit crunch.
Truphone
Truphone was the first company to bring internet telephony (VoIP) to the mass mobile phone market, enabling users to make free and low-cost calls via Wi-Fi and the internet.
Why they invested
Truphone has the potential to fundamentally change the economics of mobile communications and providing revolutionary new services to mobiles, increasing the base of handsets it supports and launching the Truphone service across the globe. This will create a worldwide Mobile Internet Network Operator providing a critical mass of customers with a free/low-cost alternative to conventional cellular network service providers.