Pre-investment Traction: An idea on paper might claim that it can disrupt an entire industry, but unless the founder has demonstrated this through an MVP, interactions with potential users, or early revenue, we have little reason to believe it or part with our money.
Track Record: A great deal of our most successful companies are led by industry veterans who have had previous successes. They know how to build great businesses because they have already been through the process before. For younger founders, they might not have necessarily grown and exited their own business before, but they have demonstrated their ability to execute by leading projects within larger companies or in organisations outside of the workplace.
Sector Experience: We like to back people that know their sector better than anyone else. This could either be through them having them worked in the industry previously, or through them having a specialist understanding of a technical area due to advanced study.
Passion: Unless the founder cares enough about the success of the company to be able to shoulder the hard times, the journey to success may prove too difficult.
Empathy & Self Awareness: We spend more time communicating with our founders than working on spreadsheets. As a result we look for people that we can get on with, who understand the importance of good relationships and the power of networks, and who get just how integral this all is to building a good business.
- UK companies achieving sales of £0.2m or less
Be less than two years old
Seeking investment of up to £300,000 (typically of a maximum of £1m to get to exit)
Have fewer than 25 employees
Should demonstrate a clear route to generating positive EBITDA within two years of our investment
Should be able to generate dividends within three years of our investment and provide a credible exit plan within four to seven years Late Stage Investment
UK companies achieving sales of £10m or less
Have fewer than 250 employees
Have a referenceable sales pipeline
Have a strong management team ideally with a track record of delivering investment returns
Seeking investment of up to a maximum of £2m to get to exit
Should either be EBITDA positive or demonstrate a clear route to generating positive EBITDA within two years of our investment
Should be able to generate dividends within three years of our investment and provide a credible exit plan within four to seven years